Burger King’s Kuro, a bad choice

This is the Kuro Diamond.

A 670 yen burger, with fries and a coke, a wallet breaking 1,050 yen.

The other day, I took a day trip to Osaka with some friends. We originally wanted to chow on some food at Shinsaibashi’s Eggs n’ Things, a very popular, and excessively overpriced, pancake house but the line was ridiculous. Like, down the block long. Average wait time, nearly two hours. So, instead of wasting a day for a slab of pancakes and overpriced lattes, we headed to Burger King.

Japan is notorious for limited edition products. Its a marketing ploy to get people to come to establishments and buy the products. While convenience stores are a prime spot for limited edition snacks and drinks, fast food restaurants like to take things further by taking what they already sell, add nasty stuff to it, and overcharge for it all at the same time.

Enter the Kuro (Japanese for black), a regular whopper served on a black bun with black cheese and a black sauce. A huge sign was displayed outside the Amemura Burger King resturaunt: Try the Kuro Diamond and get a large coke free.

The free is what got me.

So, I order the burger and walk up the flight of stairs to the dinning area. With my burger and coke in hand, I sit down, brace myself, and unwrap the sandwich slowly. What I saw almost made me gag.

Seeing a black burger in a picture is one thing. Seeing the thing in physical form is a completely other thing. I could not describe I felt when I saw that burger. I couldn’t decide if I wanted to eat it or not. But since I had spent nearly 700 yen on the thing, it would have been a waste of time and money.

So… I did what any other person would have done. I took a bite.

It was… okay.

I took another bite.

Then another.

There was just something off about the flavor.

Something was just off.

I ate half before I threw it away.

The Kuro Diamond isn’t a bad burger, but it isn’t good. The word, I guess, would be… bimyou (微妙). I probably won’t eat this burger again. Sometimes things should just be left alone… and the whopper is one of those things. Next time, Burger King Japan, don’t add squid ink to your whoppers. It’s a travesty to the king of shitty fastfood burgers.

Thanks.